Priya Saraswat – Medium

Priya Saraswat

Priya Saraswat

An outlook towards career progression

When you’re in college, your biggest worry is getting a job. Once you land a job, your focus shifts to proving yourself and showing…

Aug 6

An outlook towards career progression

Aug 6

Priya Saraswat
in
UX Collective

Art and power of storytelling in UX

Have you ever felt nostalgic listening to a TV commercial or a song from your childhood? How many times did you end up repeating the whole…

Sep 23, 2019

Art and power of storytelling in UX

Sep 23, 2019

Priya Saraswat
in
UX Collective

The design of emotions and emotional intelligence

In 1972, psychologist Paul Eckman introduced to the world the six basic human emotions– fear, disgust, anger, surprise, happiness, and…

Aug 5, 2019

The design of emotions and emotional intelligence

Aug 5, 2019

Priya Saraswat
in
UX Collective

Complex user experiences

Simplicity and complexity are not conflicting thoughts rather concepts that can live in harmony. What makes a complex design look simple is

Jul 6, 2019

Complex user experiences

Jul 6, 2019

Priya Saraswat
in
theuxblog.com

Art of design critique

Critiques and feedbacks are a crucial part of designer’s work life. It helps us see our designs from another perspective. Through…

Apr 21, 2018

Art of design critique

Apr 21, 2018

Priya Saraswat
in
theuxblog.com

User Research Hacks — More ways to know your users

I am a strong believer in user research in any design process. For me, nothing is better than going out and spending time with your users…

Sep 14, 2017

User Research Hacks — More ways to know your users

Sep 14, 2017

Priya Saraswat
in
theuxblog.com

Role of Data in Measuring UX

Rainy afternoon and a mundane workday. I was on my work desk when an email popped up on my inbox with a subject — “Request Completed — XXX…

Feb 22, 2017

Role of Data in Measuring UX

Feb 22, 2017

Priya Saraswat
in
theuxblog.com

User, Consumer or Customer — Whom we are targeting?

A couple of days back I was having a conversation with one of the learned user researcher in our team on how I often get confused between…

Sep 27, 2016

User, Consumer or Customer — Whom we are targeting?

Sep 27, 2016

Priya Saraswat

Mobile UX — Usability beside Mobility

Gone are the days when we talk about mobility as future of everything. The time is already here. Almost every organization is working…

Sep 7, 2016

Mobile UX — Usability beside Mobility

Sep 7, 2016

Priya Saraswat

Priya Saraswat

Passion for me is to discover solutions that resonate with human emotions. Happiness for me is to write about those design thinking moments.

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